Do you know what headshots & personal branding photography are and why they can be so important for your business?
First, your brand is much more than your logo, colors, and typography. Your business brand is a living set! We call branding the set of actions that your company takes to create impressions and perceptions from the customers' point of view. No one controls the impression of people, but you can give a little push in the direction that is most viable for the health of our business.
Why are headshots & personal branding photography important?
Every day new small businesses in Melbourne are opening and they are building their brands. Web presence becomes essential nowadays. Headshots photography has proven to generate more credibility, more empathy, and closer proximity to the consumer.
People like to know who is behind that brand. Who he is, what he likes to do, what he likes to listen to, watch, or even the places he likes to go. It is this identification with the personality that makes followers and consumers feel closer to the brand. The main objective, therefore, when working on your branding, is to seek a unique position in the customer's mind.
It is possible to show your personality through personal branding photography
Every choice made in a photograph counts. If you intend to convey a more cool image, a photo with vibrant colors, a graffitied wall in the background, wearing jeans and sneakers, can bring the idea you are looking for.
On the other hand, if the intention is to show seriousness, commitment and sophistication, the elements will be different. Clothes with neutral tones, pastels, well-done makeup, impeccable nails, and a more refined place will make all the difference. Even the light chosen for the image can convey the desired idea. A photo with well-contrasted light and shadow is seen with more intensity, while a photo with a soft backlight, all bright, will be seen more lightly.
Brands and lifestyle
An interesting goal is to create a certain lifestyle associated with your product. When you think of Harley Davidson, surely you thought of men with beards and long hair, wearing black leather jackets, right? The same happens with brands like Vans, which sell a lifestyle of radical people, who like to skate, BMX, and enjoy adventures. Even if the person who wears Vans shoes has never been on a skateboard, they feel closer to this community when using this brand.
In this sense, photography can be an ally for, day after day, in a set of images that is built like a puzzle, your brand will reinforce this lifestyle to your customers.
Why choose RYA Photography?
If you want to have photos to improve the customer's perception of your business, count on RYA Photography! If you want to follow the work of headshots & personal branding photography in Werribee, why not follow us on Instagram?
Get in touch with us to get high-quality photography as per your requirement.